Evalution Management

Better decisions. Better Business.

It's time for change.

Let us help you improve your business, streamline your processes, understand your financials or grow internationally.

Welcome to EVAlution Management.

EVAlution Management was founded on the principle: Help companies make better decisions for better business.

We understand that all the "gears" of a business need to work seamlessly together, which is why we focus on data-driven analysis in the areas of finance, accounting, and operations. EVAlution is dedicated to supporting small- to mid-sized companies, both national and international, and help them achieve their full potential.

The company was founded by Eva Solcova Smith, an expert in financial and operational analysis, optimizing internal processes, business expansion and integration, strategic planning and management. A native of the Czech Republic and educated both in Eastern Europe and the United States, Eva earned her MBAs at Masaryk University in the Czech Republic and at Edgewood College in Madison. Her career has been focused on executive-level leadership, taking advantage of opportunities to help companies to grow their profits and stake their claim in the marketplace.

Eva dedicates her time to building true partnerships with her clients, helping them through the sometimes-painful stages of business growth, and often guiding them through difficult transitions. By developing long-term relationships with each of her clients, they have someone they can truly trust to guide them, no matter what stage of their business.

Eva has served on various Boards of Directors including the Executive Women’s Golf Association, the Business Forum, Domestic Abuse Intervention Services (DAIS) where she is currently the Treasurer. She was also named to In Business Magazine’s “40 Under 40” in 2009, and is fluent in several languages including Czech, English and Slovak.


My Story

Thank you for taking the time to learn a bit more about Evalution Management, a firm I began with a single goal in mind: to tailor all my years of expertise, experience and passion in order to help company owners and executives reach their full potential.

If there’s one thing I’m sure about, it’s that change is sometimes hard. But, with difficulty often comes fantastic opportunity.

I was born in Slovakia, then moved to Czech as a child; I was immersed in post-Cold-War Europe; and, thanks to the support and guidance of my family, I took advantage of wonderful (and confidence-shaking!) opportunities for education, travel, and life-changing experiences.

I earned an MBA in business entrepreneurship at Masaryk University in Brno, and I spent my first post-graduate years with international company, focusing on new markets, data analysis, and client growth. But, when an opportunity to come to the United States presented itself, I didn’t hesitate.  My initial plan was to stay for a year as an Au Pair with my (wonderful!) host family; we travelled the country, and I fully immersed myself in American culture, learned the language, and experienced everything I could.

When my year was up, I made the decision to stay. I earned a second MBA from Edgewood college, was hired to run the book division of a publishing company, and eventually found myself leading other organizations in turning themselves around. In some cases, these companies had to make difficult decisions about organizational changes, but ultimately it lead to growing profits and leaner companies.

What I have learned throughout my career is that the principles are the same no matter the industry, whether for-profit or non-profit. What I carry with me is an understanding about how to look at the goals of the business, and what changes can be made to move the company forward. The data always tells the story, which is always where I begin – with data-driven analysis.

There are no politics or emotions in the data, and I’m easily able to listen to the unbiased “story” it tells me. It shows me what’s working, and what’s not. It points out inefficiencies  in operations and who the profit-draining clients are. It explains where resources are going, and where more resources are needed.

In turn, I’m able to use my expertise to translate this story for the business owner into actionable steps. I can align the data with the owner’s ultimate goals, whether that be growing profits, getting ready to sell, or expanding into new markets. Owners need to focus all their attention on reaching their objectives; my job is to help build a roadmap of changes needed to get them there.

As I said, change is hard. But, it’s often the only thing standing between you and fantastic opportunities.